The reveal last week that they would require a more experienced partner to guide them through the process of releasing a smart TV product appears to be the start of a downward spiral for the Intel TV project, with the latest news on the subject being that it is now delayed until 2014.
Going back on a previous assertion made by the American company that the service would be released in some form by the end of this year, Intel have found the difficulties of the market to be too much to handle so soon even with their strong financial backing, with the lack of suitable content partners on-board being the reason for the delay to such the roll-out of a viewing platform.
The search for ‘content and content partners’ has been an open one from Intel that they believe could help launch an internet TV service to compete with cable and satellite subscription platforms, but with a lack of items to put in place, the roll-out of such a service will unsurprisingly now be put back until at least the turn of the year.
Following a failure in a rumoured attempt to collaborate with Netflix (who have repeatedly stated their desire to not compete in subscription TV markets), Intel’s ‘On Cue’, originally due for a potential November release, is now believed to be close to a full closure with little to show for their efforts to the public, unless they cannot come up with a ‘workable solution’ that involves finding ‘prospective partners which have synergies’.
The news will be a shattering reality-check to small companies’ hopes that they can easily ‘make it’ in the internet TV industry, but Intel will be hoping that their statement of not quite being ‘out of contention’ is an accurate one in a year’s time…