Computer chip specialists Intel have promised big things for their proposed ‘Intel TV’ smart TV service, but it appears as though they are starting to become bogged down in a process which they have planned to invest billions of dollars into, with reports suggesting that they are investigating ways to share the service (and the cost) with another high-profile company.
Planned for a release by the end of this year, there is little time left for Intel to fulfil their goals if they have such development issues, and reports from All Things D suggest that Intel have under-estimated what is involved in setting up a smart TV service.
Because of this, they are believed to be seeking support or guidance from a company with experience in the industries (of either on-demand streaming services or smart TV production/operation), with the key targets in that search believed to be Amazon and Samsung, both of which are claimed by All Things D to have been approached over the possibility of providing a financial stake or the means to distribute an Intel TV service.
It is believed by insiders that a failure to attract such a deal would see Intel’s plans of entering the smart TV market come to an abrupt halt before their journey had really begun, with no content deals believed to have been secured so far despite Intel’s promise of being prepared to pay over-the-odds for such a privilege.
However, the current lack of a complete service is not a move that will stop the technology experts in developing components of that greater vision, as Intel were claimed to be planning to press ahead with ‘other areas of the project’ regardless of the overall outcome. One of these projects is believed to be ‘OnCue’, a primarily set-top box-based service that would offer similarities to ‘traditional television services’ but delivered via the internet with a unique user interface, a ‘cloud-based DVR’, and full access to ‘any show aired during the past 3 days’.
Competition in such a product would still be tough with other big names said to be looking at making such a box as well, but would a redirection to offer a smaller, more focused platform such as OnCue have a greater chance of hitting the market (and succeeding) than an overall ‘Intel TV’ product?
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