Delivery Agent Inc. is a San Francisco company that developed a software known as “ShopTV”. The company’s ShopTV software comes pre-installed on about 20 million Smart TV sets.
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When SmartTV users are connected to the Internet they can now get the same annoying internet pop-up ads that have been irritating millions of PC browser users for years.
Apparently, the way the ShopTV application works is – Once a certain company’s commercial plays on the screen, it will automatically displays a pop-up sidebar. Any viewer can then use their smart TV remote to put their cellular phone number into the sidebar on the screen.
The advertising company can then send a text to that cell phone number.
Delivery Agent Inc. has teamed up with a number of companies in order to test the new pop-up ads. The ads are programmed to appear during television shows. The companies involved are in favor of the pop-up ads because they allow consumers to instantly respond to the companies whose commercials they are currently viewing. When the ads pop up, they present an immediate call to action because until you act on it, the option will continue to present itself.
What this means is, if the viewer of the pop-up ad doesn’t respond to it, the ad will continue to pop-up until they do.
The pop-up ads can be individually shut off, but the ShopTV app itself cannot be completely switched off, nor can it be deleted. The only way to completely get rid off the annoying pop-ups is to disconnect the smart TV set from the internet.
In addition to ShopTV, Samsung has also jumped on the smart TV pop-ups bandwagon. The company has been displaying pop-up ads for its own sports application during certain sporting events. Some of the other companies that are hopping on the pop-up ad train are Reebok, Overstock and H&M.
The long-term goals of this new pop-up function is to make it so consumers can see a commercial advertising a particular product on their smart TV and use their remote control to instantly purchase the product being advertised.
There have been mixed emotions reported about he idea, however. Some company representatives believe that consumers will get used to the pop-ups and even “train” them for “TV shopping.” Other representatives believe that consumers will eventually get sick of the pop-up ads.
Either way, it seems that smart TV internet pop-up ads are here to stay.
