Amazon’s efforts in the streaming market, away from producing equality-favouring original content, will soon include Netflix-matching 4K streaming, to originally be made available on supporting 4K HD smart TV sets.
The first brand to take Amazon up on the update offer is South Korean company Samsung, who yesterday (28 August) confirmed that the Amazon Instant Video service will be amongst the brands offering 4K content to their compatible sets in Europe from October.
Samsung’s head of display Won Jin Lee said of the move: “The era of UHD has begun, and to continue even more widespread adoption, it is important to provide consumers with more choices when it comes to UHD content. We are providing our customers with a wider array of UHD content to enjoy on our ultra-immersive Curved UHD TVs.”
That speech was not designed purely for Amazon’s purposes, though ,with the European market also set to receive 4K content from Chilli, Maxdome, Wuaki.tv, and most notably, Amazon’s streaming rivals Netflix, all on board as of October.
How long it will be between this date and ‘Amazon Prime Instant Video 4K’ being seen as a compatible option on the sets of other TV manufacturers will unveil itself in due course, but for now it looks likely that Samsung will be the first, so can the online retail giants leave a vivid impression on a product set that is often looking at their platforms for key support?