Another part of the company that has been rumored for quite a while now, Apple’s planned new headquarters seems to be drawing closer to reality, and drawing a perfect circle on their ambitious designs.
The rounded project being proposed is for their planned ‘Campus 2′ building, located in the same Californian town as before (Cupertino (USA)), but with more of a technological and eco-friendly edge.
While Apple’s commitment to premium quality and prices to match has seen a number of their designs now commonly seen in everyday life, one will be one-of-a-kind, with new video footage outlining exactly what their design team (led by architect Norman Foster) want to see from their future new base, tipped to open in 2016.
The video reveals opinions from the team preparing the Campus 2 plans including Foster’s revelations that he was hand-picked by the late Steve Jobs for the architectural… job.
The concept models revealed also show off the unique features that won’t be as immediately visible as it’s shape, with an estimated 80% of the site in question set to be the interior ‘green space’ seen in the picture, complete with its own ‘native trees’ that complete a building designed to have no ‘net increase’ in greenhouse gas emissions, on what some might and probably will call a technicality considering the garden is not part of the construction itself.
In what is quite a turnaround for a company previously adorned with protesting ‘black cloud’ balloons, the outside of the building will be constructed entirely from ‘hand-crafted material’ whilst placing solar panels in numerous places.
While their commitment to environmental concerns in these areas will be applauded by almost all, the way they go about it can just as easily cause eye-rolling as well amongst others, especially if you are Samsung, who were on the receiving end of a full-page advertisement showcasing a field of solar panels complete with the attempted burn line “There are some things we want every company to copy,” a reference of course to the ongoing patent debates Apple are engaged in with Samsung.
But at the same time, Apple also announced a ‘free recycling programme’ within their stores starting on Earth Day yesterday (22 April), and pledged an increase in their ‘commitment to renewable energy’, so the world can’t be too mad at their provocation tactics…