With the new year coming up, many people are thinking about what they might set as their personal ‘new year’s resolutions’, and it appears as though Chinese technology company Huawei are no different, with the exception of publicly announcing their plans a couple of weeks early, with the intention of being one of the best-known names in the industry as of this time next year.
To achieve this, Huawei have claimed that they will release a product in the ‘second half of 2013′ that is an improvement on the popular handheld devices sold by the likes of Apple and Samsung, and would expand on a product revealed earlier this year that was claimed to be the world’s fastest and amongst the most battery-efficient.
Speaking to German blog BestBoyZ, Huawei’s ‘chief marketing officer’ Shao Yang said of the developments: ”If our R&D people have not made a mistake, then we will have something in the second half of 2013 that’s better than Apple and Samsung.”
However, as Yang states, it will be Q3 or Q4 of 2013 before the claimed new standard-bearer will be revealed to the world, while in the meantime the company are said to be focusing on the CES 2013 trade show in Las Vegas (USA) in early January, as they prepare to unveil a ’5-inch full HD smartphone’ and a ‘Windows 8-powered handset’, while future plans are said to include a 6-inch smartphone-tablet ‘hybrid’ called the Huawei Ascend Mate as a competitor to the Galaxy Note line of products from South Korean rivals Samsung.
While the company will expect to have a solid-performing year internationally and a successful one at home, will Huawei manage to make the impact globally that they claim to be able to accomplish, or are their words all just ambitious publicity stunts?