The development of the smartphone market is one which seems to be swinging towards the devices run by an Android operating system, while a new survey relating to it has investigated where the customers of such product have been before (if anywhere) with regards to other brands.
The most notable of its figures found that Apple’s iOS system receives a greater proportion of its userbase from former Android smartphone users than any Android manufacturer in the opposite direction, with CNN reporting that the CIRP (Consumer Intelligence Research Partners) have recorded ’20% of iPhone customers’ from the past previous year having bought their product in replacement for an Android device.
Android handsets, meanwhile, had a lot less cross-operating system transfers, with Samsung’s 7% of users being previous iPhone owners the leading level of changeover for any Android brand. It is important to note that the figures are only in proportion to the total number of new customers, though, and are not proof that the iPhone is selling more devices than their rivals, as with the figures that showed Samsung’s customers in the last year included 37% as ‘first-time smartphone buyers’, with Apple’s new userbase totalling 26% of their total.
In a further representation of the South Korean company’s variety in terms of sourcing customers, it was noted that they have gained more new business from ex-HTC, Motorola and Nokia users than Apple, who have beaten their rivals when it comes to drawing in users from BlackBerry.
An unusual additional statistic given by CIRP, meanwhile, was their ‘demographic data’, with their research suggesting that Apple users are on average ‘younger, better-educated and more disposable income’ than people who buy Samsung smartphone products. However, the same study indicates that ’a significant majority’ (42%) of iPhone owners have upgraded their product from a previous-generation of iPhone, so the ‘disposable income’ part aside, make of those findings what you will…
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